Every Door Direct Mail (EDDM) is the hottest advertising for cleaners since Google.
If you want to dominate any neighborhood, follow this quick checklist.
P.S. If you do any direct mail marketing to prospective clients, you should look into this.
Choose your ideal neighborhood. With EDDM, you can pick the route you want to target and mail to the entire route. Target only the best neighborhoods in town.
Avoid mailing to apartment complexes and lower income homes. In most cases, EDDM can avoid apartments and low-income homes.
Develop a killer unique selling position. Here’s where the thought process and your inner marketing brain comes in. Set yourself apart from your competition in your postcard.
Create a killer offer. Don’t do the 5 rooms for $XX stuff. Again, set yourself apart from your competition. Create a different offer that none of your competitors are doing.
Begin to compose your large postcard. With EDDM, your postcard is at least 6.5 x 9 inches. Many are even larger, up to 14 inches longer.
Grab attention with your headline. Write a headline that boasts your offer or gives a huge benefit to your prospect.
Make them an offer they can’t refuse. Through the postcard, make your killer offer.
Call them action. Tell them to call you or they’ll lose out on the benefits you’ve given and your offer.
Give them a deadline. Don’t just tell them to call. Tell them to call give a certain date within the next three or four weeks.
Include the EDDM stamp insignia on the postcard. Also include the send to address with “Postal Customer” along with city, state and zip.
Send your postcard off for printing.
Take your postcard to your local post office. Bundle them in groups of 50 or 100.
The LIVE training session on “How to Use Every Door Direct Mail to Get Cleaning Clients” was (apparently) mind blowing and “business changing” according to the feedback I’m getting from attendees.
This is the kind of mentoring that you get inside of my Advertising Coaching Club.
I put up a replay in case you couldn’t make it. The webinar system was having problems, so many guys got booted off half way through…but the recording turned out great, so it’s up for a short time.
Be sure and take notes. You WILL get very usable information.
Have a great weekend,
John Braun
PS: How often do you get to see how to use a media that 99% of your competitors aren’t using?
This is the type of private mentoring you get inside of my Advertising Coaching Club- so jump on this now while you still can and discover the profitable advertising system.
I just shot a new video for you. This changes everything for cleaning and restoration businesses.
It’s an intro to the new killer direct mail program I’ve been telling you about.
I show you some examples of the ads we’ve been creating for my coaching clients. As well, I answer some often asked questions I’ve been getting lately about the program.
99% of your competitors have no idea this even exists.
In fact, if you need more new clients, you should see this,
because I reveal a brand new direct mail service that allows
you to send to EVERY home and business in your area for
as little as $.15 a piece.
It’s the best thing I’ve ever seen for targeting neighborhoods!
To find out how it works, I’ve created a FREE report titled “The
Cheap, Easy Way to Target Any Neighborhood.” You can get it now,
absolutely FREE, by calling or going to the link below.
Click the link to directly download the report now.
One of tactics many of my clients use is WordPress.
You can do THREE great things with WordPress:
Create mini-websites for several of your services.
Create mini-websites for several of your cities.
Use WordPress as your website because Google loves it
Here’s a video on how to use mini sites to take over Google.
Until later,
John Braun
P.S. For a limited time, I’m offering one of my most popular courses at a 57% discount. With this course, you get a FREE WordPress mini-site built for you.
Last week, Google announced that Google Places has now been migrated to Google+ Local.
Just like that…Google Places is gone.
What is going on? Why did they make these changes?
And more importantly, what are you doing to prepare your cleaning and restoration business for these massive changes (and YES they are massive).
I shot a video yesterday explaining a ton of what is going on and some things you can do right now to get better results from the changes.
Make sure you watch this video on Google changes asap
We will be doing a few more webinars over the next couple of weeks to cover more of the changes, and of course we will be discussing these IN MAJOR DEPTH during our live event is being held in 2 weeks.
