This Wednesday I’m holding a special webinar.

And you’re invited, FREE!

I’ll be interviewing commercial cleaning expert Rick Gelinas.

* How to get more commercial accounts

* Find out what commercial managers want

* Hear about the latest commercial cleaning technology

It’s happening this Wednesday…be there.

There’s no charge, but you MUST sign up now.

***Note the earlier time slot***

Time: 4pm Pacific | 6pm Central | 7pm Eastern

Register NOW FREE for the webinar at the link below…

https://www2.gotomeeting.com/register/133256090

Note:  This webinar will NOT be replayed.

You can still get in on the Commercial Advertising Course.

Just Click Here now to get in!

I’m revealing the cheapest way to keep existing clients.  Plus, see
the cheapest way to market to NEW prospects.

There is a huge opportunity here – if nothing else, wait until
you see these email examples.

But before you watch the video, check this out…

Get ONE YEAR (24) email templates ready to use in your cleaning company!  Just copy and paste into any email program.  Plus get complete training on how to use email marketing in your cleaning business.

Hurry and get $100 off if you use the coupon code “Email” by Thursday, April 21, 2011.  Just enter “Email” at the checkout page.

Click Here to get ONE Year of emails and email training.

I’m holding a LIVE FREE webinar.  You’re invited.

Go to the link below to sign up NOW:

https://www2.gotomeeting.com/register/296807818

Ask me any question on website ranking, Groupon, Google Adwords, Website Selling, or anything related.

I’ve had lots of questions lately about Groupon and Google Places, so I thought it was time to go ahead and do another free webinar for my friends in the cleaning industry.

But be aware…the winter season is coming.  You need to already be prepared when it hits.

Will you close down shop and take a long vacation?  Or do you want to keep busy?

I’ve got some killer winter strategies that I’ll be sharing soon.  If you are in my Ad of the Month Club (details at www.Hitmanadvertising.com/coaching) you’ll be getting some of the past winter “Times are tough” letters and flyers.  Everyone who used these last winter did very well.

And this year I’m adding some new tweaks to the winter “Times are tough” package.  The thing is, times don’t have to be tough.  You just gotta know what to offer your prospects and clients to put a fire under them to get them to pick up the phone and call.

It’s not quite as easy to get cleaning jobs in the winter.  But it can be done.  You just need the right hot buttons to hit your prospect with.  That’s all.

What about offering services that can be done with the front door closed?  Hardwood floors, ceramic tile, upholstery, and area rug cleaning are great.  Even better, pick up the area rugs and clean them at your location.  And the key is, the offer has to be something they can’t refuse.

Make them an offer they can’t refuse in the winter and you’re sure to stay busy.

Stay tuned for more winter cleaning business tips.

It looks like they’re integrating Google Places with Organic Google.  It may be a mainstay at this point.  No one is sure.

In some instances, this is greatly benefiting some of my clients who are ranking #1 or #2 in Google.  The reason being is that, in some cases, the #1 or #2 spot is actually OVER the Google Places listings.  So this is really cool in some cases.

But if you happen to be #3 in Organic Google, you’re all the way at the bottom of the page…not so cool.

In some instances, like my city, the Google search hasn’t really changed at all.

The one thing that remains:

1.  SEO (Search Engine Optimization) is now more important than ever!

2.  Google Places listings are now more important than ever!

I highly recommend you do both!

Get links coming in to your site.  And get reviews for your Google Places profile.  Work on these two things and you can’t go wrong.

Remember, Google won’t fall in love with your site and make it rank well just because it’s pretty.  You have to market your site for Google to love it.

So get out and DO SOMETHING, NOW!

This has been a motivational public service message brought to you by Hitman Advertising.

Here are 4 proven ways to get clients for your cleaning business.

They’re changing and testing the way the Google search shows up on a local level.

Remember, there are 3 things that comprise the Google search:

1. Google Places

2. Google Adwords

3. Google “Organic”

Right now, Google is merging Google Places with Google “Organic.” The neat thing is, on some occasions, Google “Organic” ranks BEFORE Google Places. Prior to a few weeks ago, Google Places would always come on top of Google “Organic.”

This is GREAT news if your site is highly optimized. Because if it is, you can actually show up at the very top of the Google search with a Google “Organic” listing in cities your cleaning company isn’t physically located in. With Google Places alone, you’d need to be physically located in the city you are ranking.

The bottom line: Optimization is now more important than ever. And Google Places is now more important than ever.

Get your site SEO optimized to show up on top of Google and get reviews for your Google Places profile.

For full service SEO see www.Hitmanadvertising.com/SEO

For SEO training to rank your site on top www.Hitmanadvertising.com/top10.html

But it’s our job to educate clients about the dangers.  It’s our job to tell them there is something better out there for them.

Its obvious people need our service.  But did you know some of them are frightened to call a cleaning company because they’ve experienced something like this.

You MUST watch this video…

http://lee.org/blog/2009/04/16/carpet-cleaning-telemarketers

Talk about unprofessional.  This guy looks like he received zero training on client courtesy.  And the homeowner who calls them out to their home talks about how this company called 15-20 times.

Each time the homeowner asked to be taken off their calling list.   Nope.  They kept called.  So finally the homeowner decided to go ahead and let them come out.   Why not?  They’d just keep calling anyway.

And then wouldn’t you know…an irate and abusive employee shows up.

This video reminds me of the 20/20 and NBC Dateline exposes that were on a few years ago about bait and switch carpet cleaning.  It’s still prevalent.  They may not always offer cleaning for $5.99 a room, but they’ve got their ways to try to pull one over on homeowners.

Geez…don’t these guys realize you can make lots of money in this business if you treat your customers right?  These guys need to get a clue.

Educate your clients about companies like this.  It helps set your company apart.  Tell your clients what you do to avoid causing a situation similar to this.  Tell them how much you care and how your systems are set up to avoid catastrophes.

Oh, and this may be just one more reason to NOT do telemarketing to your prospects and clients.  Just a thought…But it’s your choice.

I don’t mean simply having ONE top ranking website.

But taking over the entire top TEN of the Google search.

So I’d like to get your feedback.

This is no easy feat to conquer by yourself.  But it can be hugely rewarding.

What trouble are you having?

If you’ve already got one site ranking on Google and bringing you clients, what’s keeping you from having….

TWO sites ranking in the top ten?

Or FOUR sites?

Or SEVEN top ten rankings?

Tell me your thoughts.

Your feedback will help me know what to include in the video.

Click Here to comment.

I spent all last week in the woods. A few friends and I hiked the Appalachian Trail in North Carolina. We hiked 50 miles up and down mountains.

Being summer, we saw several snakes. On my blog I posted a video of a Diamondback Rattlesnake blocking the trail.

It’s funny how much fear a snake can provoke. And I’m not really afraid of snakes.

See how I wrangled the snake off the trail…

LESSON LEARNED: After seeing the snake sitting only two feet off the trail, hidden in the bushes, I thought about other rattlesnakes hiding off the trail.  These things could bite me at any moment.  I actually was afraid to walk down the the trail.  Part of me wanted to just stay there and not walk any more.  The fear of what may happen had me paralyzed.

What if there was another bigger snake hiding a couple feet off the trail?  What if I stepped on its tail?  What if I couldn’t get to a hospital in time?  What if?  What if?

These “what ifs” can keep you from moving forward in EVERY part of your life.  What are you going to do with your fears?

I suggest you sum up your fear and get past it.  And when (not if) the fear comes up in your mind again, devise a plan.  Weight out your options.  Get past your fear.

UPDATE: After searching through some Eastern Diamondback pics, I’m not 100% sure this snake was a Diamondback. He may have been a Timber or Canebrake Rattlesnake. Below is a still shot of the snake.