Comments on: Get the Most You Can Out of the Holiday Cleaning Season http://www.advertisingblogg.com/get-the-most-you-can-out-of-the-holiday-cleaning-season/ Learn marketing for carpet cleaning business by Hitman Advertising Fri, 03 Feb 2012 05:40:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Hitman http://www.advertisingblogg.com/get-the-most-you-can-out-of-the-holiday-cleaning-season/#comment-441 Hitman Tue, 13 Oct 2009 02:59:09 +0000 http://advertisingblogg.com/?p=132#comment-441 The main section is best. That's what more people read. Second best is the local section. You'll have to test it though for your own newspaper. Mark, yes, I usually send postcard to people who have used us in the past 2-3 years. After three years we phase them out of the mailing list. Hope that helps. The main section is best. That’s what more people read. Second best is the local section. You’ll have to test it though for your own newspaper.

Mark, yes, I usually send postcard to people who have used us in the past 2-3 years. After three years we phase them out of the mailing list.

Hope that helps.

]]> By: Mark Myer http://www.advertisingblogg.com/get-the-most-you-can-out-of-the-holiday-cleaning-season/#comment-440 Mark Myer Tue, 13 Oct 2009 02:56:00 +0000 http://advertisingblogg.com/?p=132#comment-440 Would you send a postcard to all your past clients or just the most recent ones? Would you send a postcard to all your past clients or just the most recent ones?

]]> By: Greg Lucas http://www.advertisingblogg.com/get-the-most-you-can-out-of-the-holiday-cleaning-season/#comment-437 Greg Lucas Sun, 11 Oct 2009 22:29:26 +0000 http://advertisingblogg.com/?p=132#comment-437 When trying a newspaper for the first time what section do you suggest starting in and how many times should the ad be run?. Should the ad be changed each time it is ran or ?. When trying a newspaper for the first time what section do you suggest starting in and how many times should the ad be run?. Should the ad be changed each time it is ran or ?.

]]> By: Hitman http://www.advertisingblogg.com/get-the-most-you-can-out-of-the-holiday-cleaning-season/#comment-435 Hitman Sun, 11 Oct 2009 12:47:09 +0000 http://advertisingblogg.com/?p=132#comment-435 From what I've tested and seen from my clients, small to medium sized cities work best. The other factor is how well the newspaper is cherished by the community. If you're in a big city, I wouldn't bother spending huge dollars on newspaper. But like Steve said, his $500 isn't really a bad deal if it's at least a 6 inch (dollar bill) size ad. Ideally, use a newspaper that has paid subscribers. But test free newspapers too. Sure, newspaper readership has declined since the internet got popular. But educated people are still reading and ads for carpet cleaners are still getting response. From what I’ve tested and seen from my clients, small to medium sized cities work best. The other factor is how well the newspaper is cherished by the community.

If you’re in a big city, I wouldn’t bother spending huge dollars on newspaper. But like Steve said, his $500 isn’t really a bad deal if it’s at least a 6 inch (dollar bill) size ad.

Ideally, use a newspaper that has paid subscribers. But test free newspapers too.

Sure, newspaper readership has declined since the internet got popular. But educated people are still reading and ads for carpet cleaners are still getting response.

]]> By: Steve Smith http://www.advertisingblogg.com/get-the-most-you-can-out-of-the-holiday-cleaning-season/#comment-434 Steve Smith Sun, 11 Oct 2009 12:41:15 +0000 http://advertisingblogg.com/?p=132#comment-434 Does newspaper really work? I've been tempted to try it, but afraid of the cost. It would cost me $500 just to give it a shot. Does newspaper really work? I’ve been tempted to try it, but afraid of the cost. It would cost me $500 just to give it a shot.

]]> By: Greg Lucas http://www.advertisingblogg.com/get-the-most-you-can-out-of-the-holiday-cleaning-season/#comment-432 Greg Lucas Sat, 10 Oct 2009 19:05:23 +0000 http://advertisingblogg.com/?p=132#comment-432 Great info as always John, can you talk a little about what types of newspapers work the best?. Should we target smaller neighbor newspapers or the large metro papers? Great info as always John, can you talk a little about what types of newspapers work the best?. Should we target smaller neighbor newspapers or the large metro papers?

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