“John, do you think that postcards will be as effective? As I recall, postcards only get around 3 seconds of someones attention before they chuck it…I would think that a 8 x 11 newsletter will give them something to read and keep their interest…?”

My answer…

I think they have HUGE potential. The thing is, these won’t be just regular postcards. They’ll be oversized postcards in a newsletter format.

They’ll include articles, offers, stories, and stuff that isn’t normally on a normal postcard.

They’ll be different. That’s what we’re looking for. Standing out from the competition is always what we’re looking for.