By Hitman | July 7, 2011
The Commercial Cleaning Package is now available!
To order right now at the introductory price see…
www.Hitmanadvertising.com/commercialcleaning.html
Or, if you join the Ad of the Month Coaching Club, you get in the Commercial Cleaning Course for as long as you’re a member.
For details on joining the club see…
www.Hitmanadvertising.com/coaching
Topics: Carpet Cleaning Advertising | See 1 Comment »
By Hitman | July 4, 2011
Happy 4th of July to all my fellow U.S. friends!
I have a couple bits of news…
1. This Thursday night, July 7th, I’m holding a special webinar talk on getting commercial cleaning jobs.
Happening at 5pm pacific | 7pm central | 8pm eastern
You’re invited and can attend FREE.
Sign up right now FREE at the link below.
Click Here to Get Registered for the Webinar Right NOW!
2. I need your comments and ideas on what you want to know about
how to advertise for commercial cleaning jobs.
Tell me what you think by making a comment below.
Have you had trouble finding the right commercial accounts?
Do you find it’s hard to set yourself apart from the competition?
Are you able to get in front of the decision maker easily?
Tell me what problems you’ve had…
Topics: Carpet Cleaning Advertising | See 15 Comments »
By Hitman | June 16, 2011
Where should you start with advertising your cleaning biz?
This is a question I get at LEAST once a week.
So I decided to make a short video with kind of a priority
list for advertising.
Yes, there are even examples of profitable ads that have been
tested and proven to work.
If you’re needing direction on how to get more business, this will help.
To see what’s in the Ad-of-the-Month Coaching Club, go now to www.Hitmanadvertising.com/coaching
Topics: Carpet Cleaning Advertising | See 3 Comments »
By Hitman | June 10, 2011
I just put up a brand NEW cleaning video for you.
Several subscribers asked about how to properly set up a Facebook personal profile and Fan page.
So I created for you a step-by-step video showing you exactly how to do it.
See it now below…
P.S. Also, if you’ve been thinking about getting a new website or redesigning your existing site, I have a coupon code for $100 OFF that is available for 7 days.
Just go to www.Hitmanadvertising.com/internet
Use the coupon code “100dollars” at the checkout page. You’ll see your $100 discount applied.
But hurry! The coupon code is only good until Thursday, June 16, 2011
Topics: Carpet Cleaning Websites | See 3 Comments »
By Hitman | May 31, 2011
Testing is indeed the magic word for any advertising. Postcard and direct mail are no different.
Also it REALLY depends on the postcard or flyer. I hear of guys tell me all the time that they tried postcards and they didn’t work. When I take a quick look at the postcard, I can easily see why.
Oversized postcards work better than standard sized postcards by far. The more you tell the more you sell.
The difference in a mailed flyer is that it must be tabbed, which greatly decreases open rate.
From what I’ve tested with all else being equal, oversized postcards usually outweigh flyers.
John Braun
P.S. Did you see my recent ICS article on Postcard Advertising?
By Hitman | May 2, 2011
Coming up in just a couple weeks…
Meet me in Houston, Texas at Howard Partridge’s Roundtable.
Also get to tour Howard’s $2.8 million cleaning company facility and rub elbows with some of the best cleaners in the industry.
Click Here for details.
Here’s a clip of one of my Roundtable talks where I taught cleaners how to make their ads book more cleaning jobs.
Hear how to boost the response to all your advertising.
Click Play below or download the MP3
Topics: Carpet Cleaning Advertising | See 3 Comments »
By Hitman | April 17, 2011
I made a short video for you about your cleaning biz- don’t worry,
it’s purely educational…
I’m revealing the cheapest way to keep existing clients. Plus, see
the cheapest way to market to NEW prospects.
There is a huge opportunity here – if nothing else, wait until
you see these email examples.
But before you watch the video, check this out…
Get ONE YEAR (24) email templates ready to use in your cleaning company! Just copy and paste into any email program. Plus get complete training on how to use email marketing in your cleaning business.
Hurry and get $100 off if you use the coupon code “Email” by Thursday, April 21, 2011. Just enter “Email” at the checkout page.
Click Here to get ONE Year of emails and email training.
Topics: carpet cleaning business | See 1 Comment »
By Hitman | April 7, 2011
I just made you a short video.
It’s all about the benefits of how Google Adwords can benefit
a cleaning company.
* Find out what my Yellow Page rep said
* Learn how flexible Adwords is for advertising
* Tips on making your Adwords more profitable
P.S. The Google Adwords training course starts up again on
Monday.
If you need a super flexible, super profitable, and easy way
to get cleaning client, this is for you.
***SAVE $100*** Until Monday, use the coupon code “Adwords” at checkout and SAVE $100.
Click Here to get HUGE returns from Adwords
Topics: Carpet Cleaning Websites | See 1 Comment »
By Hitman | April 5, 2011
Groupon is interesting. No, I don’t love everything about Groupon. But all in all, our company has profited from using it and so has every other company I’ve spoken with that’s tried it.
Greg, the example of the company you gave is doomed to the price point they chose. And you’re right, advertising prices like that in any ad media is wrong.
Like Steve T, my first thoughts were to create my own Groupon-like killer offer.
But then I started doing some of the numbers and realized Groupon would be easier and cheaper.
Yes, I teach my clients many ways to do profitable neighborhood advertising with $50 gift certificates and similar offers. They do work. But Groupon is simply an additional media to offer something like this.
Let’s do the math of offering a $50 certificate of FREE cleaning:
In both instances, you would use the control of assuming you’re only doing $100 worth of cleaning worst-case scenario. But keep in mind; you’ll be doing MUCH more if you’re decent at upselling.
If you offer a $50 gift certificate for cleaning and only do $100 of cleaning, you get $50. But WAIT…YOU STILL HAVE TO PAY FOR MARKETING.
If you have a sure fire, works all the time way to get a new client for $25 a pop, this would be perfect. But I’m hear to tell you, it’s probably going to cost you more than $25 in marketing to gain a new client even if you’re giving away a $50 gift certificate.
Sure, referral programs may cost you a little less than $25 to gain a new client. And YES, you should do referral program with an offer like this.
But what we’re talking about here is advertising to NEW prospects and this gets expensive.
Can it be done for less than $25 a new prospect? Because that’s all you’d be saving if you offered a $50 gift certificate yourself.
That’s basically what Groupon is doing. They’re giving you a NEW prospect for $25.
With Groupon, you’re giving away $50 of FREE cleaning. Groupon would sell a $100 Groupon and charge your prospect $50. This is kind of the same offer as a FREE $50 gift certificate, but actually better because the prospect is required to put $50 down up front when they buy the Groupon. Plus, the sense of urgency Groupon forces will get you more sales and more prospects
With Groupon, you get 50% of the $50 Groupon cost, so that’s $25 that you get for doing $100 of cleaning.
With the $50 gift certificate, you’re getting $50 for doing $100 of cleaning. But then YOU ARE RESPONSBILE TO GET THE LEAD.
Can cleaning clients be obtained for less than $25 with anything other than a referral program?
Yes, they can and many of my clients obtain clients for MUCH less than $25 a lead. But here’s something some marketing “gurus” don’t want you to know…it will usually cost you MORE than $25 to gain a new cleaning client.
Now if you have a HUGE local social network online like Groupon, you could do it much cheaper. Or, if you got free PR to do get the message out about your killer offer, this would work.
Like with any advertising, if your price structure and sales strategy once you get in the home is in place, Groupon can be a good thing. More often than not, most homeowners will buy much more than the Groupon.
In fact, we didn’t have a single Groupon buyer that only got the $100 worth of cleaning. Everyone purchased more at our normal pric
Everyone who I’ve spoken with that’s used it has good things to say about their experience. I’m still looking to hear from someone with a negative experience. I’ve made this plea many times and have found no one to give me negative feedback. To me, this is hilarious because if I ask about any other ad media, I’d get dozens of mixed reviews
John Braun
Topics: Carpet Cleaning Websites | See 5 Comments »
By Hitman | April 3, 2011
Boy do I feel blessed!
Last Tuesday at 1:02pm, we welcomed our third child, Mallory
Joy Braun, into the world. Mom and baby are doing great.
Thanks for all your notes and Facebook posts.
In fact, as all proud dads do, you can see pics of her on my
Facebook page. Look me up.
Kids are such a blessing…even if they keep you up half the
night. And kids, like your business, take work. Without
constant supervision, kids would never make it to age 18.
The same goes for your cleaning business. Without supervision
and training, your business won’t make it.
***Celebration!***
To celebrate the birth of our new daughter, I’m giving you
33% off my big “Secrets to Profitable Advertising” Course.
I RARELY discount this course because it’s the only course I
offer that comes with a huge manual, CDs, DVDs, and dozens of
ad examples.
It’s the one course the gives an all-round system for learning
how to advertise a cleaning business.
See www.Hitmanadvertising.com/secrets
John Braun
Ad Hitman
P.S. Order by this Saturday at midnight to get 33% off! And
oh yeah, as a bonus, you’ll also get a coupon for ONE MONTH
FREE in my Ad of the Month Coaching Club (a $117 value).
www.Hitmanadvertising.com/secrets
