Your Plan to Stay Busy in January and February in the Cleaning Business?
By Hitman | December 12, 2011
I’m giving you a special Christmas gift since you’re a newsletter subscriber.
Over the next couple weeks you’ll be getting valuable FREE training…specifically to help you stay busy in the winter months.
I’ll be sharing with you the experience in my own cleaning biz as well as what I’ve found by helping my clients stay busy in winter. We’ve unlocked several key strategies I’ll show you.
To start, I want your comments and questions about what you want to know about staying busy in the winter months.
Click the link below RIGHT NOW to ask me…
Click Here to Ask Your Question or Make a Comment
* What problems have you had?
* What successes have you had?
* What roadblocks did you face last winter?
And I also want to give you a special report on Postcard Advertising. In the report you’ll get postcard ideas and even get to see some postcard examples for the cleaning biz.
I’ve only made this report available to those other than my coaching clients on a couple other occasions. And it’s only going to be available on my blog through these next couple weeks.
So click the link below NOW and see the report.
Click Here to get the Postcard Advertising Report
Until later,
John Braun
P.S. Watch your email box. Every few days I’ll be giving you something new and special to help you stay busy during the winter months. And I’ll be answering some of the questions you post on my blog.
Topics: Carpet Cleaning Advertising | 17 Comments »
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17 Responses to “Your Plan to Stay Busy in January and February in the Cleaning Business?”
Questions and Comments
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December 14th, 2011 at 7:36 am
Thanks John – this will be great help.
Problem – Residential cleaning slows down because people are low on & because of the holidays and their home is decorated. Some are willing to let us do encapsulation cleaning in the traffic areas.
Specialty cleaning has helped fill some of the gaps – Leather Upholstery and rugs.
Small businesses have been a good target for us as well. Some are now on a regular schedule. We go door to door and let the owner know that we are willing to do a free demo. The demo does the selling. Talking to the owner is the key.
December 14th, 2011 at 8:22 am
John,
Our biggest road block is from after Christmas until about mid March. The weather is a big factor here. It gets cold as hell not to mention the snow can be a problem from time to time. I have seven trucks so to keep all of my employees busy is very difficult. I would love some ideas. I was planning on using the Times are tough card and maybe some newspaper ads………….. your thoughts?
Cameron Mayville
Steamaway of NE
December 14th, 2011 at 8:49 am
Thanks for the postcard info. What else can I do to use postcards to get my clients to call in winter? Can I use postcards to get new clients in neighborhoods?
December 14th, 2011 at 9:00 am
Yes Paul, good point. Targeting commercial this time of year can be a good bet. Most small businesses operate on a basis where they are looking for deductions at the end of the year. And yes, demo selling works VERY well. We’ll cover more of that in the coming weeks.
Cameron, the week between Christmas and New Year is a week that’s probably the slowest of the year. You can stay a little busy by giving your current clients a killer offer that week in particular. And yes, the “Times are Tough” letter in the Ad of the Month Club pages has worked VERY well for others the past couple years. Use the letter first and follow it with a postcard ideally. However, there are ways you can get an oversized postcard to work almost as well without using the letter. Newspaper can work, yes. I’d suggest advertising services where the client’s front door is shut such as area rug cleaning, tile cleaning and hardwood refurbishing. Also make them a deal they can’t refuse. Hint: the deal has to be constructed so that you are making money.
And Mike, yes. Postcards can work VERY well. You can target specific neighborhoods with special offers like I mentioned above.
More on all this coming soon. In fact, I’ll be doing a FREE webinar next week where you all are invited. Stay tuned.
John “Hitman” Braun
December 14th, 2011 at 2:00 pm
Hi John, The main problem I’ve had in the winter is from Janurary through about March. Im in Montana, and it gets pretty cold at times. I must not have a compelling enough offer to get the phone to ring. But it never fails, that come spring when the weather starts getting nicer that I get calls from the ads that I used in January -March. How do I get people to clean during the Jan-March months? I always use a deadline in my ads. The successes have been from a pink flyer that ive used from joe polish, but it isn’t as effective any more. The roadblock that i always face is that i live in a small town of about six thousand, and there isn’t a large town for about an hour from where i live. The county has about 13,000 population. A new roadblock this winter is that another carpet cleaning company has come to town offering 129.00 cleaning for a whole house. I would like a surefire way to get people to clean during the winter months. Thanks for your help.
Travis Wiggins
December 14th, 2011 at 2:27 pm
Hi John, thanks for everything. I’m just starting off with my carpet cleaning so I don’t really know since this is my first winter in business. I was wondering though if you could help me in another area. I’m low on funds for advertising at the moment especially since what I have done so far is failing. I started off with coupon mailers like Val-Pak and some small coupon magazines which didn’t work well at all. What do you suggest would be the best method for me to go with marketing right now since I have almost no more money and can’t afford anymore ad campaigns that will fail. Should I try mailing out postcards, letters, hanging flyers, or what do you suggest as a good method to get me going?
December 14th, 2011 at 5:07 pm
I currently use direct mail for most of my advertising, it’d would be nice to see an example of your designs for something to compare with. It’s not that I don’t believe you, I just don’t believe anyone…..
December 14th, 2011 at 8:31 pm
Where i live it gets cold and there is snow on the ground all winter. so what can i do to keep my business going?
December 14th, 2011 at 8:48 pm
Travis, the answer is all in the offer. It has to be an offer they can’t refuse. Flyers can still work on some occasions. But one of the things we’ll be talking about too is Facebook Advertising and other underground Internet marketing techniques to get business…all with killer irresistible offers.
Joshua, you’re facing a common problem the first year around. It’s something you need to be prepared for. As I told Travis, it’s largely in the offer. Of course the headline and sales message has a lot to do with the success of an ad too. Check out the postcard examples in the report to see what I mean.
Jack, download and read the postcard report. It’s got a few examples. By the way, it’s NOT the design that makes or breaks a postcard. It’s how the postcard sells.
Mark, first stay in touch with your clients with a killer offer. Second, use some tried and true marketing techniques.
Stay tuned to your email. I’ll be sending you guys more on this subject with more ad examples. Also, we’ll be doing a special webinar next Wednesday, December 21st.
December 14th, 2011 at 10:28 pm
John,
What’s the best way you have found to approach churches and religous organizations for winter biz! I have tried post cards, flyers and cold calls!
December 15th, 2011 at 9:01 am
Hi John, I am finding that my mailers to get new customers aren’t working as well as in the past…Sometimes not at all…its getting pretty expensive to send out 1,000 flyers or postcards and not getting any responses…
Thanks!
Joe
December 15th, 2011 at 10:26 am
Do postcards even really work any more?
December 15th, 2011 at 10:29 am
Greg, contact churches by all THREE! First a flyer/letter. Then a postcard. Then a call. That’s the best combo.
And for Joe and Greg, always remember that follow ups are what you need. I always say that a postcard to a cold prospect is never as good as a salesletter or a very detailed flyer. You can’t tell your entire story on a postcard. Of course, a good oversized postcard can work, but a salesletter is normally best.
Yes, Nick, postcards do indeed still work.
December 16th, 2011 at 3:29 am
John my problem is mailing out approx 240 -250 monthly U.S. Mail First Class Newsletters, I only see 1 to 2 jobs as a result of investing $445.00 dollars monthly , I know that Howard Partridge religiously says to send out the Newsletter on a monthly basis, but I’m a part-time one man operation & I can’t see spending the $5,340.00 dollars. Should I try Postcards instead?
December 22nd, 2011 at 12:43 am
Hi Matt u done good job in carets cleaning services in Australia.
December 27th, 2011 at 7:42 am
Do EVERYTHING all the time. Be aggressive and consistant, all the great ideas in the world don’t mean anything without action. If I think a commercial contact is worth it I’ll Do a thousand dollars worth of cleaning for free to get in the door so they will get used to me. If your not willing to invest in yourself why would they.
January 26th, 2012 at 11:18 pm
Very Useful Information. Thanks for the Information.